Nestled in the heart of North Dakota, Velva stands tall as a symbol of strong dedication and extraordinary teamwork within the Gooseneck Implement family. Join us in uncovering the exceptional story that shapes the success of their store, which began its journey in 2007.

In Velva, problem-solving is elevated to an art form. The team thrives on tackling challenges head-on, ensuring that every issue finds resolution at the first point of contact. A strong emphasis on teamwork means that, regardless of who you engage with, problems are swiftly and effectively addressed.

The bond between Velva and its customers is nothing short of exceptional. Many have been integral parts of the Gooseneck family for generations, a testament to the investments and time devoted to nurturing these enduring relationships. The team is deeply embedded in the culture, always ready to go the extra mile to get a customer going. The passion of the sales team goes beyond business, building relationships that extend far beyond transactions. Trust is paramount, and the service technicians are known to stay out in the middle of the night to ensure equipment is up and running – a gesture customers never forget.

Velva operates with a unified vision and goal, fully committed to the culture established by Gooseneck. Long-term team members like Kirk Norlin, boasting 35 years of service, Dean Martin, and the star, Jeanie Phelps, have played pivotal roles in transforming Velva into a cultural hub. The team’s commitment to the overall company values is immeasurable – genuine passion and genuine gratitude. Technicians newly hired within the past year have seamlessly embraced the can-do and team attitude, influencing success and exceeding expectations. The dedication of each and every team member has been instrumental.

Velva’s involvement in donations, benefits, silent auctions, and sponsorships reflects its steadfast commitment to the local community. The support extends beyond business, supplying local businesses and engaging in FFA training and showcases. While actively supporting local events, the store is making a positive impact within the community. Deeply engaged through various sponsorships, donations, and partnerships. The commitment extends to supporting local schools, businesses, and events, fostering a sense of unity and collaboration.

The success lies in its willingness to assist other locations, taking on overflow and sending technicians out whenever needed. The ‘One Goose’ mentality prevails, demonstrating a commitment to collective success across the entire Gooseneck footprint. Success stories are transformative, and the commitment to helping each other, even when it’s not their customer, showcases exceptional team spirit.

The mural in the Velva store tells a captivating story, including the journey of a John Deere model 80 tractor that became a symbol of Velva’s agricultural heritage. In 1955, the John Deere model 80 with serial number 8000001 made its way to the Minot store, eventually finding a home in Velva. Sold new at Burgess Chevrolet & Implement, it belonged to Phil Thomas, who farmed northeast of Velva. In the early 1980s, Francis Thomas, Phil’s son, traded the 80 in at Velva Implement, marking the beginning of a new chapter. The tractor then journeyed to Gary Koop from Waverly, Iowa, creating a unique link between Velva and the broader community.

Velva, ND is more than just a Gooseneck location; it’s a testament to the enduring spirit. Every success story, every customer relationship, and every act of community involvement contributes to the living history. Join us in celebrating Velva – where dedication, community, and growth intertwine to create a unique and thriving legacy.