behind the paint series

Learn more about our employees and their careers at Gooseneck Implement

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ABOUT GOOSENECK IMPLEMENT

The Power Behind The Paint®

Gooseneck started in 1974 in Kenmare, ND. Kevin Borud bought the dealership from his father in 1989 and Kevin is still with the company today. In 1998, Borud bought Ward County Implement in Minot. In 2004, Gooseneck expanded to Mohall, Lansford and Stanley. Velva, Harvey and Rugby joined the Gooseneck team in 2008. In 2010, Gooseneck expanded to Williston, ND and merged the Lansford store into the newly built Mohall store. In 2018, Gooseneck made its largest expansion with the acquisition of Dakota Farm Equipment, a 5-location John Deere dealership in southwestern North Dakota and northwestern South Dakota.

Although the Kenmare store is the origin of Gooseneck Implement, each store stands alone with its own manager. Now, with 13 locations, CEO Jamie Melgaard, along with a board of directors, make decisions for the company, often after consulting with the staff.

The success of Gooseneck all goes back to one core concept: taking care of our customers. When you buy from Gooseneck, you don’t just get a piece of equipment, you get the entire support of our Gooseneck Team: The Power Behind the Paint®.

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