Tucked away in the heart of ranch country, the Lemmon, SD Gooseneck Implement location thrives on the core values that define small-town living: connection, commitment, and community. As one of the smallest stores in the Gooseneck footprint, Lemmon’s team of fewer than 20 embodies a spirit that sets them apart, both in their relationships with customers and in the strong bonds they share with each other.

At Lemmon, the atmosphere is more than just friendly; it’s family. Every team member knows each other personally, and this closeness extends to the customers they serve. Unlike larger operations where hierarchy and red tape can slow things down, Lemmon employees have the autonomy to make decisions that benefit their customers right then and there. This trust in their abilities isn’t just a perk—it’s a cornerstone of their success.

In fact, Lemmon’s unique identity lies in its balance between independence and shared responsibility. Whether they’re helping a customer in the store or rushing to a call on the weekend, the team is quick to lend a hand, no matter their role. A recent example showcases this teamwork perfectly: during planting season, a customer’s equipment needed an urgent repair. In just two hours, the technicians, who all pitched in on their day off, had the job done—a feat that normally would have taken more than six hours. The customer, astonished by their swift response, was back up and running, avoiding costly downtime. It’s this "all-hands-on-deck" mentality that truly defines the Lemmon store.

While Lemmon may be small in size, its customer base is vast and diverse. From ranchers and farmers to local townspeople needing lawn care equipment, nearly everyone in the community has a reason to rely on Gooseneck. Lemmon, being at the heart of ranch country, serves a large number of cattle operations and ranchers who trust the team to support their livelihood. But it’s not just the agricultural community that comes through the doors. Residents rely on Lemmon’s expertise for everything from utility vehicles to snow removal equipment—essential in those tough South Dakota winters.

For the team at Lemmon, work doesn’t end when the store closes. Their relationships with customers are so deeply rooted that it’s not uncommon for employees to bump into customers at the grocery store or run into them during local events. It’s a community where everyone knows everyone, and this closeness is reflected in the service. Whether it’s answering a late-night call or lending an ear to troubleshoot a problem, the team is always just a phone call away—because they don’t just work here, they live here too.

Much of Lemmon’s success is also attributed to the strong foundation built by long-term team members. Darin Peters, with over 12 years at Gooseneck, and veterans like Jamie Hay and Simon Jacobs bring decades of experience and mentorship to the younger employees. In parts, Bev Holdahl has become a trusted go-to, always ready to expand her knowledge and support the team. Meanwhile, trucker Jay Smith, who’s been with Lemmon for 10 years, ensures deliveries run smoothly. This mix of seasoned professionals and eager newcomers keeps the store vibrant and adaptable.

Beyond the store’s walls, Lemmon is deeply ingrained in the local community. Employees regularly volunteer their time and expertise, from coaching local sports teams to serving as volunteer firefighters. They are an active part of 4H and FFA programs, supporting youth in agriculture by attending auctions, offering internships, and sponsoring community events. Lemmon’s presence is felt at nearly every local function, whether it’s filling a parade with equipment or donating tractors for events like the county fair and golf course fundraisers.

What truly sets Lemmon apart, though, is the quality of life it offers both employees and customers. This isn’t just a workplace—it’s home. Many employees have moved to Lemmon, bought homes, and settled down, finding success not just in their careers but in their lives within the community. There’s a deep pride that comes from knowing the work they do every day directly impacts their neighbors and friends.

One story stands out in particular—a young employee, new to the workforce, was given the chance to grow at Lemmon. He’s since called it "the best job" he’s ever had. It’s this opportunity for growth and the investment in employee training that gives the Lemmon team their edge. They aren’t just trained to fix problems; they’re trained to excel, ensuring customers get the very best service Gooseneck has to offer.

At the end of the day, Lemmon’s success comes down to the people—those who serve and those they serve. With a blend of autonomy, community engagement, and genuine care for their customers, this location proves that small-town living can deliver big-time results.