In 1974 two men, Daryl Borud and Tom Burkett founded a dealership in Kenmare, ND. At the time, they didn't know what to name this new John Deere Dealership, so they had a contest with their customers. One customer suggested "Gooseneck Implement" because Kenmare is located in the 'gooseneck' region of Ward County. Kenmare is also known for being one of the active flyways in North America for Canada, snow, and gray geese. The name stuck, and still remains as one of the most unique John Deere dealership names in existence.
History of Gooseneck
Gooseneck started in 1974 in Kenmare, ND. Kevin Borud bought the dealership from his father in 1989 and Kevin is still with the company today. In 1998, Borud bought Ward County Implement in Minot. In 2004, Gooseneck expanded to Mohall, Lansford and Stanley. Velva, Harvey and Rugby joined the Gooseneck team in 2008. In 2010, Gooseneck expanded to Williston, ND and merged the Lansford store into the newly built Mohall store. In 2018, Gooseneck made its largest expansion with the acquisition of Dakota Farm Equipment, a 5-location John Deere dealership in southwestern North Dakota and northwestern South Dakota.
Although the Kenmare store is the origin of Gooseneck Implement, each store stands alone with its own manager. Now, with 13 locations, CEO Jamie Melgaard, along with a board of directors, make decisions for the company, often after consulting with the staff.
The success of Gooseneck all goes back to one core concept: taking care of our customers. When you buy from Gooseneck, you don’t just get a piece of equipment, you get the entire support of our Gooseneck Team: The Power Behind the Paint ®.
40 Year Anniversary Video:
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